Yellow cake is often the underrated, underappreciated, and unexpectedly delicious cake in the dessert world. Likewise, Yellow Cake Shop represents the underrated, underappreciated, and sometimes unexpectedly awesome segments of our society. With a LatinX, female business owner, YCS prides itself on supporting the local community, providing business coaching, and focusing on being a socially responsible brand. Gapstow took all of these things into mind as we strategically designed and built their new Shopify store!