

Give your email marketing the boost it needs to drive revenue

Extend your digital reach, with Klaviyo
Harness data-driven power combined with stunning design to ensure your message hits its target and leaves a lasting impression with the leading email marketing solution for eCommerce brands

Deliver smarter, standout emails that drive revenue
Keep your customers engaged
Unlock your growth potential
Case Study:
114x ROI: Harney & Sons' Klaviyo CRM Win

In Q4 2024—Harney & Sons’ first full quarter using four integrated Klaviyo products—the brand achieved a 114x return on investment, driven by sharp improvements in email performance: 13% year-over-year increase in revenue per email recipient 34% year-over-year increase in click rate on flow emails Harney & Sons, a family-owned tea brand founded in 1983, offers over 300 tea varieties and operates a growing DTC and B2B business. Now run by the second and third generation of Harneys, the company reaches customers globally through its eCommerce store, a network of distributors in over 50 countries, and two tea shops on the East Coast.

The Challenge:
The Results:
Harney & Sons consolidated their retention tools into Klaviyo, solving the challenges caused by a fragmented tech stack. With Klaviyo SMS and Nosto, they could finally target un-cookied mobile web visitors for SMS signups. Klaviyo Reviews made it easy to showcase customer feedback in emails and on Shopify, while integrations with Rise and Recharge brought loyalty and subscription automations into one place—ensuring their subscriber list remained a reliable source of truth. Adding Klaviyo’s Marketing Analytics allowed the team to segment customers with precision, drive a 21% lift in AOV through targeted re-engagement, and launch personalized flows that reduced churn. With higher-performing campaigns and fewer technical headaches, Harney & Sons is now exploring ways to use Klaviyo even more broadly, including as a full-service CRM for both marketing and customer support.


“Taking care of customers that have been close to us for so long is why we’re still in business. We need to communicate meaningfully and reward our customers that keep coming back.”
- Emeric Harney, Director of Marketing

Articles About This Partner

Resources
Ready to Partner up?
Gapstow has meticulously curated our short list of partners to hand-select the creme de le creme of the eCommerce industry. If you've decided to work with one of the teams we've partnered with, you've made an excellent decision. If you'd like assistance or additional information along the way, please don't hesitate to reach out - we're happy to chat!