Luxury, Fashion, Beauty
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Gapstow collaborates with Dataships, a leading consent management platform, to help Shopify merchants transform their checkout process into a powerful engine for list growth. By dynamically adapting consent forms based on visitor location, Dataships ensures compliance with global privacy regulations while maximizing email and SMS opt-in rates. This integration empowers businesses to grow their marketing lists responsibly and drive repeat purchases.

Boost Marketing Opt-Ins and Ensure Compliance with Dataships + Gapstow

Gapstow collaborates with Dataships, a leading consent management platform, to help Shopify merchants transform their checkout process into a powerful engine for list growth. By dynamically adapting consent forms based on visitor location, Dataships ensures compliance with global privacy regulations while maximizing email and SMS opt-in rates. This integration empowers businesses to grow their marketing lists responsibly and drive repeat purchases.

Dataships: Dynamic Consent Management for Shopify Stores

Dataships enhances your Shopify checkout by intelligently collecting marketing consents, ensuring compliance with regulations like GDPR and CCPA. Its seamless integration with Klaviyo keeps your subscriber lists up-to-date, enabling effective and lawful marketing campaigns.

Dynamic Consent Collection

Dataships automatically adjusts consent requests at checkout based on the shopper's location, ensuring that you meet regional compliance requirements without compromising on user experience.

Seamless Integration with Klaviyo

New subscribers are instantly synced to Klaviyo, allowing for immediate inclusion in your marketing campaigns and ensuring that your contact lists remain accurate and compliant.

Compliance Assurance and Audit Logs

Dataships maintains detailed records of all consents obtained, providing you with audit-ready logs that simplify compliance reporting and reduce legal risks.

Case Study:

IQBAR Achieves 49X ROI by Transforming Checkout with Dataships

IQBAR, a functional nutrition brand, revamped its checkout process using Dataships to optimize email and SMS opt-ins. This strategic move led to a 17-fold increase in SMS opt-ins, a 1.6-fold increase in email opt-ins, and a 36% repeat purchase rate, culminating in a 49X return on investment.

Dataships Customers Blog

The Challenge:

Despite a strong product and growing customer base, IQBAR faced challenges in converting one-time buyers into repeat customers. Their standard checkout opt-in flow was underperforming, particularly for SMS subscriptions, and compliance complexities across regions were hindering growth.

The Results:

  • Email opt-in rate increased from 60% to 96%.
  • SMS opt-in rate surged from 0.36% to 6%, a 17X increase.
  • 19,128 new subscribers added.
  • 6,286 repeat purchases from new subscribers.
  • 36% repeat purchase rate.
  • 49X return on investment.
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    "Dataships has delivered outstanding results for our marketing efforts, driving a significant uplift in marketing consent and customer engagement. We've seen remarkable improvements in our list growth and repeat purchase rates, making it an invaluable part of our strategy."

    - Jessica Greenwood, CMO, IQBAR

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