Unlock Explosive Growth with VWO + Gapstow

Gapstow teams up with VWO—the gold standard in A/B testing and conversion rate optimization—to help high-growth eCommerce brands turn more clicks into customers. Whether you're optimizing product pages, dialing in your checkout experience, or tailoring on-site messaging by audience, VWO gives you the tools to test, learn, and grow—fast. Fully integrated with Shopify Plus, this partnership gives brands the power to scale smarter, not harder.

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Optimize Every Click: VWO for Shopify Brands

VWO is your growth engine for experimentation. From no-code A/B tests to powerful personalization and behavioral analytics, you can finally stop guessing—and start scaling what works.

Test Everything. Change Anything. No Code Needed.

Run experiments on headlines, images, layouts—even full pages—without a single line of code. VWO makes it easy to launch high-impact tests that help you squeeze more revenue from every visit.

See What Shoppers See—Then Improve It

Heatmaps, scroll maps, and session recordings reveal exactly how users interact with your store. Spot drop-offs, discover friction, and fix what’s holding your conversions back—all in real time.

Personalize the Journey. Boost the Buy.

VWO lets you tailor the shopping experience based on visitor behavior, device type, location, and more. Serve the right message at the perfect moment—and turn casual browsers into loyal customers.

Case Study:

Greyson Clothiers Boosts Revenue by 10% with VWO Insights

Greyson Clothiers, a premium apparel brand, leveraged VWO Insights to enhance their digital storefront's user experience. By analyzing user behavior through heatmaps, scrollmaps, and session recordings, they identified key areas for improvement, leading to a significant increase in revenue and customer engagement.

VWO Success Stories

The Challenge:

Greyson's team noticed potential friction points in their online shopping experience, particularly concerning the effectiveness of collection page filters and the clarity of call-to-action (CTA) elements on mobile devices. They needed a solution to gain deeper insights into user interactions to inform data-driven optimizations.

The Results:

10.5% revenue increase after optimizing collection page filters.

5.3% improvement in page engagement through enhanced filter visibility.

Reduced bounce rates by expanding clickable areas on mobile CTAs, improving overall mobile usability.

"VWO has helped our team at Greyson Clothiers get a better understanding of how we can optimize different elements of our platform to make our shopping experience seamless, engaging, and unique."

Théo Münch, UX Strategy Manager at Greyson Clothiers

Articles About This Partner

Unlocking Higher Conversion Rates: How Shopify Brands Are Using VWO’s A/B Testing Tools to Scale Conversion Performance

VWO Features Shopify Brands Can’t Afford to Ignore: Unlock Growth with A/B Testing, Personalization, and More

How VWO's A/B Testing Can Help Shopify Brands Optimize Conversions and Boost Revenue

How VWO’s A/B Testing Tools Help Shopify Merchants Boost Conversions Without Guesswork

How VWO's A/B Testing Helps Shopify Brands Optimize Conversions and Drive Growth

How Shopify Brands Can Use VWO’s A/B Testing to Boost Conversions and Optimize the Customer Journey

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Ready to Partner up?

Gapstow has meticulously curated our short list of partners to hand-select the creme de le creme of the eCommerce industry. If you've decided to work with one of the teams we've partnered with, you've made an excellent decision. If you'd like assistance or additional information along the way, please don't hesitate to reach out - we're happy to chat!

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