Gapstow
For mid-market Shopify brands, the battle for customer loyalty is increasingly won after the sale is made. This “post-purchase” experience—how quickly you resolve issues, how personal your replies feel, and how smoothly your support integrates with your operations—can make or break brand loyalty. That’s why Gorgias has become the go-to helpdesk platform for Shopify stores doing $5M–$30M in annual revenue. Beyond ticket management, Gorgias empowers eCommerce teams to turn support into a profit center by automating, personalizing, and scaling their entire customer engagement experience.
The traditional tactics for eCommerce growth—ads, influencers, conversion optimization—still matter, but they’ve become crowded and expensive. Smart Shopify managers are shifting focus to the retention stage, where improving the customer experience can yield outsized ROI. According to Shopify data, returning customers spend 67% more on average than new ones.
Few areas shape retention more than the post-purchase journey. Fast, friendly, and context-aware customer service leads to:
This is where Gorgias truly shines.
Unlike generic helpdesk tools, Gorgias is built specifically for eCommerce—and even more specifically, Shopify brands. Its secret weapon is customer context. Every time an agent opens a ticket, they instantly see a full view of the customer’s order history, browsing behavior, shipping status, and more—without switching tabs or digging through Shopify admin.
This means that your support reps can:
The result? Happier customers, faster resolutions, and massively improved team efficiency—all driven by context.
One major challenge Shopify brands face as they scale is the volume of customer inquiries. From post-sale anxieties to returns and tracking questions, support teams get buried—especially during peak seasons like BFCM and holidays.
Unlike most ticketing systems, Gorgias offers automation tools built entirely around eCommerce. Here’s how brands use Gorgias automation to stay lean and effective:
And because Gorgias integrates natively with Shopify, none of these workflows require coding or custom dev work.
Here’s where Gorgias really distances itself from tools like Zendesk or Help Scout—its direct tie to revenue. Gorgias tracks how much revenue your support team influences through pre-sale questions answered or product recommendations made during support chats.
This means CMOs and eCom directors no longer have to question whether support is a cost center. Instead, Gorgias helps you prove:
Integrating with Shopify, Meta, Klaviyo, and SMS tools like Postscript, Gorgias stitches all these interactions together to give leadership teams clear, actionable data.
You can see how it works here.
If you’re running a brand doing $5M–$30M in revenue, odds are you’re already dealing with DMs, emails, SMS, and live chats—sometimes across different platforms. Gorgias centralizes all your customer communication into one smart inbox that pulls from:
Instead of bouncing between tools or making your customers repeat themselves, your reps can resolve everything from one dashboard—where all previous convos and order history live in one place.
Try Gorgias here and streamline your customer conversations from day one.
Whether you’re migrating from another system or simply want to get more out of your current Gorgias setup, keep these pro tips in mind:
Need expert help setting this all up? Our team at Gapstow has helped dozens of Shopify brands integrate and optimize Gorgias for peak performance. From custom rules to CX process audits, we’re here to help.
Get started with Gorgias right here.
Building a brand customers love doesn’t stop at checkout. With Gorgias, Shopify brands gain the tools to deliver faster, more personal, and more profitable support—all in one place. If you need a proven team to help implement or supercharge your Gorgias experience, contact Gapstow today. We’ll help you scale your support without sacrificing service.