The Conversion Engine Hiding in Plain Sight: 6 Powerful Okendo Features Every Shopify Brand Should Be Using

Okendo is more than just a reviews tool — it's a powerful customer marketing platform tailor-made for high-growth Shopify brands. With consumer trust at an all-time low and acquisition costs rising, leveraging customer-generated content and social proof isn't optional — it's mission-critical. This article unpacks six must-use Okendo features that help brands increase conversions, boost retention, and personalize the customer experience.

1. Showcase Reviews That Convert With Customizable Displays

At the heart of Okendo is its reviews engine — but it’s far from basic. Where other review platforms fall short, Okendo shines with highly customizable display widgets that blend seamlessly into your Shopify storefront.

• Flexible widget designs to match your brand’s unique aesthetic
• On-site filtering by product attributes, customer traits, or star rating
• Photo and video support to enhance authenticity and credibility

Why it matters: Customers don’t just want to read reviews — they want to see how a product looks or performs for someone like them. These customizations let you turn every review into a micro-conversion moment.

2. Boost Social Proof With Attributes-Based Reviews

Not all reviews hold the same value. That’s where Okendo’s Attributes feature comes in. It allows you to collect specific reviewer traits like skin type, size worn, or product use case — giving context to every review and helping future buyers find the most relevant content.

For example, in apparel or cosmetics, you can display:

• Body type or fit preference
• Skin tone and skin type
• Typical fit experience (true to size, etc.)

This leads to higher shopper confidence, lower return rates, and a better user experience. Brands like Cariuma and Trendsend use this to great effect, resulting in higher reviews-to-purchase conversions.

3. Drive Lifetime Value With Seamless UGC Collection

User-generated content (UGC) is the most trusted form of content — and Okendo makes it frictionless to collect during your post-purchase journey. With email and SMS review requests, you can ask customers not only for a review, but for a photo or video showcasing the product in action.

The magic? All of this can happen automatically, with options to:

• Time review requests based on delivery dates
• Use incentives to encourage media submissions
• Capture reviews in a mobile-first format

UGC collected via Okendo helps with retargeting, product page optimization, and even social campaigns. If you’re not already leveraging this pipeline, now’s the time to start.

4. Personalize The Post-Purchase Experience With Okendo Connect

Okendo isn’t just about collecting reviews — it’s about using them to create better customer journeys. The Okendo Connect feature lets you push review data into Klaviyo, Facebook Ads, and other marketing platforms.

This opens up powerful segmentation strategies like:

• Email flows based on review scores (e.g., reward promoters or win back detractors)
• Lookalike audiences built from 5-star reviewers
• Personalized product recommendations tied to past reviews or attributes

The result: smarter targeting that boosts retention and acquisition without bloating your marketing spend. Connect is one of the most underutilized features — and perhaps the most valuable.

5. Turn Customers Into Advocates With Referrals & Loyalty

Okendo now offers Referrals and Loyalty tools — allowing you to turn satisfied reviewers into brand advocates. Rather than pay for cold traffic, you’re building a cycle where happy customers bring in new ones.

Okendo allows you to:

• Prompt top reviewers to refer friends
• Offer points for UGC contributions, purchases, or referrals
• Launch fully branded rewards dashboards with no additional apps

This feature is perfect for mid-market Shopify stores looking to increase LTV and connection — all while reducing CAC. Learn more about integrating these into your strategy here.

6. Power Product Innovation With Insights & Sentiment Analysis

The final — and perhaps most strategic — feature? Okendo’s Insights and Sentiment Analysis dashboard. By analyzing patterns in your reviews (including keywords, tone, and product-specific commentary), you unlock trends that help guide product development.

You can uncover:

• Product quality issues before they trigger returns
• Common themes in positive reviews to replicate in new products
• Customer objections that marketing can preemptively address

This helps CPOs, marketers, and CX teams align around real, first-party insights — not vague surveys or lagging sales metrics.

How to Get Started With Okendo

If you're already on Shopify Plus or running a mid-market brand, Okendo can be up and running in just days (not weeks). Here are key steps for getting started:

1. Install the Okendo app via the Shopify App Store or this affiliate link.
2. Determine key review attributes relevant to your products — this might include sizing, skin type, material, or use case.
3. Design your review displays to reflect your branding and preferred content hierarchy.
4. Connect Okendo with Klaviyo to unlock personalized marketing flows using review data.
5. Enable UGC photo/video collection and set up incentive-based review requests.

Pro tip: Start by enriching just your top 5–10 products with media-rich reviews and attributes. Once these prove out the impact on conversion rates and AOV, you can scale across your entire catalog.

Need Help Optimizing Okendo for Your Store?

Okendo is a robust platform — but unlocking its full potential takes a smart implementation and marketing strategy. Our team at Gapstow helps mid-market Shopify brands deploy Okendo to drive real ROI through reviews, UGC, referrals, and customer insights.

Click here to check out Okendo or contact Gapstow today to ensure your brand is using every feature that moves the needle.