The Secret Weapon Driving Shopify Growth: 5 Okendo Features Your Brand Shouldn’t Ignore

Shopify brands generating $5M–$30M annually need tools that do more than just “work”—they need solutions that accelerate growth and drive operational efficiency. That’s where Okendo comes in. More than just a reviews app, Okendo is a customer marketing platform tailor-made for scaling eCommerce brands. In this article, we’ll explore the top five Okendo features that are especially impactful for mid-market Shopify businesses—and how to use them strategically for maximum ROI.

1. Attribute-Enriched Reviews: Go Beyond Stars

Customer reviews are essential—but generic star ratings only go so far. Okendo supercharges your reviews with customizable customer attributes. This means that in addition to star ratings and comments, customers can share key details like size/fit, usage use case, location, product type, and even personal interests.

• Why it matters: Attribute-enriched reviews create a more personalized shopping experience and help prospective customers find relevant testimonials fast.
• For example: A customer looking for “pet-friendly furniture” can quickly filter reviews for others who share that use case.

This feature not only improves conversion rates by making content relatable—it also enhances your customer segmentation and ad targeting strategies. Richer data equals smarter marketing.

2. Review & UGC Syndication Across Channels

Okendo enables seamless syndication of reviews and user-generated content (UGC) across your owned channels—from product pages to email marketing to paid ads. This lets you repurpose high-performing content where it can work hardest.

Key advantages include:

• Retargeting with real customer images to boost social proof
• Pulling top reviews into product detail pages for better on-site engagement
• Syncing content with Klaviyo or Meta Ads to supercharge your campaigns

Imagine the impact of a customer photo + 5-star review showing up in your Facebook carousel ad—it’s performance marketing gold.

3. Integrated Quizzes for Personalization & Insights

Personalization is no longer optional. Okendo’s quiz feature allows brands to collect zero-party data directly from customers through interactive product finders, style quizzes, and preference surveys.

Use quizzes to:

• Tailor product recommendations at scale
• Capture valuable customer data without relying on third-party cookies
• Feed responses into Klaviyo flows for precision email marketing

For example, a skincare brand might ask customers about skin types, goals, or fragrance preferences at the start of their journey. You’re not just selling a product—you’re building a personalized experience, powered by data they’ve willingly given you.

4. Okendo Connect: Fuel Smarter Email & SMS Workflow

Brands using Klaviyo will love Okendo Connect, which brings your reviews and quiz data into custom segments, flows, and automations. With this integration, you can trigger campaigns based on:

• Products a customer has reviewed positively
• Quiz responses or customer preferences
• Purchase behavior or review engagement

This bridges the gap between marketing and customer insights—enabling hyper-relevant messaging that customers actually want to receive. The result? Higher open rates, click-throughs, and conversions.

5. Full-Suite Loyalty Integration with Okendo + LoyaltyLion

Want more reviews? Reward customers for leaving them. Okendo integrates natively with LoyaltyLion, letting you offer loyalty points in exchange for reviews, including those with photos and videos. This drives more UGC and strengthens your loyalty loop in one shot.

With this combo, brands can:

• Encourage higher-quality (photo-rich) reviews via tiered incentives
• Reward customers for sharing UGC on social media
• Keep customers engaged well beyond their first purchase

It’s a smart play for brands that want to boost lifetime value while simultaneously enriching their content library.

How to Get Started with Okendo

Ready to turn your reviews into a revenue engine? You can explore Okendo directly via their partner sign-up page. The platform offers flexible plans for growing Shopify brands and integrates seamlessly with tools like Shopify Plus, Klaviyo, LoyaltyLion, Gorgias, and more.

Pro tips:

• Start with one feature (like the reviews widget) and expand into quizzes and integrations over time.
• Test reviews on high-traffic SKUs first to see an immediate conversion lift.
• Coordinate with your email and loyalty teams to align UGC with lifecycle marketing strategies.

Need Help Setting Up Okendo?

Okendo can drive serious results—but only when implemented strategically. That’s where we come in. Whether you're looking for a full Okendo buildout or just want to optimize your existing setup, Gapstow offers tailored support for mid-market Shopify brands.

Contact us today to learn how we can help you integrate, customize, and scale Okendo for your brand.

Already interested? Check out Okendo here to get started.