The Secret Sauce Behind Better Conversion Rates: Why Shopify Brands Rely on Okendo Reviews & UGC

Looking to improve conversion rates, build brand credibility, and extract more value from your customers? Mid-market Shopify brands are turning to Okendo to harness the power of user-generated content (UGC) and robust reviews. With customizable review displays, detailed customer insights, and integrated loyalty features, Okendo is more than a reviews app — it’s a strategic growth engine. Learn how industry-leading DTC brands are using Okendo to drive higher AOVs, reduce returns, and increase customer trust.

What Sets Okendo Apart: More Than Just Ratings

While many review platforms offer basic features, Okendo differentiates itself with customer-centric tools designed specifically for Shopify. It enables brands to collect and showcase high-converting content—from product ratings and written reviews to customer photos and videos, highly influential for purchase decisions.

What makes Okendo truly unique for Shopify mid-market brands?

• Attribute-based Reviews: Let customers leave detailed feedback on product-specific traits (sizing, usage, fit, durability, etc.)
• Seamless UGC Collection: Simplified photo and video uploads with automated customer follow-ups
• Owned Data & CRM Integrations: Capture zero-party data directly through reviews forms
• Tailored Branding: Fully customizable widgets that match your store’s aesthetics
• Loyalty Integration: Encourage repeat purchases with incentives like loyalty points for leaving reviews

Real ROI: How UGC Drives Sales & Reduces Returns

UGC does more than decorate your product pages — it directly influences purchasing behavior. According to Okendo, product pages that include reviews and customer media see conversion rate lifts of up to 4x.

1. Informed Purchases Mean Fewer Returns

Detailed customer feedback helps set realistic expectations. When shoppers see how a product looks in real life—or learn what others thought about size and comfort—they’re less likely to return it.

2. Visual Reviews Build Instant Credibility

With Okendo, brands can gather photo and video reviews that serve as social proof. When prospective buyers see real customers using your products, their trust—and likelihood to purchase—increases significantly.

3. Enhanced Personalization Opportunities

As customers leave reviews, they also share valuable zero-party data like age, size preferences, or usage habits. Shopify merchants can sync this data with tools like Klaviyo to personalize campaigns and offers.

A Use Case in Focus: Scaling Trust Across the Funnel

Let’s say you're a fashion brand doing $15M/year in revenue. One of your biggest growth challenges? Persuading first-time site visitors to take that leap — especially when you're competing with giants like Revolve or Nordstrom.

Using Okendo, you can meet that challenge head-on:

1. Deploy custom product reviews showing how the fit compares to sizing charts
2. Reward loyalty members with points for uploading try-on photos
3. Highlight top reviews via badges (e.g., "Most Helpful") to guide indecisive shoppers
4. Leverage customer attributes for segmentation in email campaigns (e.g., target repeat buyers of size M with similar SKUs)

The result: new buyers feel reassured, returning customers get rewarded, and your brand earns the social proof needed to scale.

How Okendo Integrates Seamlessly with Your Shopify Stack

Okendo is purpose-built for Shopify and plays nicely with other apps you're likely already using—making it ideal for brands in the $5M–$30M revenue range that need performance and scalability.

Popular integrations include:

• Klaviyo: Sync customer data and review events to trigger segmented flows
• Gorgias: Create tickets when negative reviews are submitted to enable faster support
• Yotpo Migration: Okendo offers a dedicated team for seamless transitions from other review platforms

All this ties into what ultimately matters most for Shopify brands: driving conversions and fostering customer loyalty, without bogging down your tech stack.

How to Get Started with Okendo

Ready to explore what Okendo can do for your Shopify store? Here’s how to begin:

1. Sign up via this link: Okendo for Shopify
2. Install the Okendo app: From your Shopify dashboard, add and authorize Okendo to your store
3. Customize your review displays: Adjust fonts, themes, and layouts to match your brand
4. Automate review prompts: Set up email or SMS flows to request reviews post-purchase
5. Start gathering visual UGC: Encourage your happiest customers to upload photos of your products in action

Pro Tips:

• Use the questions feature to proactively reduce customer service inquiries
• Design review requests for post-delivery (not post-shipping) to improve response quality
• AB test different email subject lines to optimize review collection rates

Need Help Integrating Okendo into Your Shopify Store?

Okendo is a powerful tool—but to maximize its impact, you need a smart setup tailored to your business goals. At Gapstow, we help Shopify brands like yours integrate, optimize, and scale with best-in-class apps like Okendo.

Got questions? Try Okendo today or contact Gapstow for tailored support that sets your store up for measurable success.