The Hidden Conversion Engine: 5 Must-Use Okendo Features for Scaling Shopify Brands

For mid-market Shopify brands navigating rapid growth, staying ahead of the competition means more than just great products—it requires stellar customer experiences that build trust and drive conversions. Okendo is a powerful tool purpose-built for DTC brands, offering advanced features to boost loyalty, conversions, and engagement through social proof. In this article, we’re diving into five standout features of Okendo that Shopify brands making $5M–$30M in revenue should absolutely be using to maximize performance and drive customer retention.

1. Attribute-Enriched Product Reviews

Sure, every review app collects star ratings and written feedback—but Okendo takes it a step further by enabling brands to collect attribute-rich reviews. This means you can ask customers about the size, fit, style, or performance of a product based on dimensions relevant to your industry.

What makes this feature a game-changer?

• Better relevance: Prospective customers can filter reviews based on attributes that matter to them (e.g., "True to size", "Skin type", "Age range").
• Reduced return rates: When shoppers can read detailed attributes from similar buyers, they make more confident purchases.
• Enhanced SEO: Attribute data adds rich keyword content to your product pages, boosting organic discovery.

If you’re not leveraging this nuanced layer of review data, you’re missing a major opportunity to personalize the purchase journey and reduce friction.

Explore attribute-rich reviews with Okendo

2. Review Requests Powered by Smart Timing

Timing is everything when it comes to requesting reviews. Okendo’s automated flows let you deliver review requests via email or SMS at optimized intervals—based on delivery times, not just order placement.

Why does this matter?

• Higher review completion rates: Asking for feedback at the right moment—after your customer has received and used the product—dramatically increases response rates.
• Seamless Klaviyo integration: Use review events to power automated messaging and retargeting flows via your email CRM.
• Lower customer support churn: Intelligent timing reduces the chance of negative reviews caused by delayed deliveries.

Especially for brands scaling fulfillment logistics, this level of automation improves efficiency and gives your team back valuable bandwidth.

3. Visual UGC: Photos & Videos That Sell

People trust people, not brands. Okendo makes it easy to collect and publish photo and video content directly from product reviews—turning satisfied buyers into influential content creators.

This can significantly lift your conversion rates:

• Increased CTR: User-generated content can improve ad performance and email click-throughs by up to 4X.
• On-page conversion: Visitors who engage with UGC are more likely to buy—especially if they see someone like them using the product.
• 360º repurposing: Okendo lets you use UGC across site pages, social ads, and email campaigns in just a few clicks.

Want an easy way to build social proof without a huge content team? Deploy Okendo’s UGC curation tool and let your happiest customers do the talking.

Start collecting high-impact UGC with Okendo today

4. Okendo Quizzes: Personalization That Converts

With online shopping more competitive than ever, personalization is key to standing out. Okendo’s Quiz feature enables Shopify brands to guide shoppers through a curated buying journey, recommending products based on their preferences, lifestyle, or goals.

Here’s how the Quiz feature benefits mid-market brands:

• Higher AOV: Personalized recommendations drive product discovery—often leading to multi-item carts.
• Better data capture: Collect zero-party data that can be used in your lifecycle marketing and email campaigns.
• Smoother decision-making: Help first-time buyers overcome objections or confusion within seconds.

This feature is especially powerful for beauty, apparel, and wellness brands where educating the buyer is essential to conversion.

5. Loyalty & Referrals: Integrated Advocacy Engine

Acquisition costs are rising across the DTC landscape, but Okendo helps brands combat churn with its integrated Loyalty & Referrals platform. Unlike fragmented third-party apps, Okendo unifies reviews, referrals, and rewards into a single, fully customizable experience.

Benefits of using Okendo for loyalty programs:

• Centralized customer profiles: Combine purchase, review, and loyalty data for smarter segmentation.
• Customizable reward logic: Offer points for activities like purchases, reviews, UGC submission, referrals, and more.
• Simple integration: Keep your tech stack lean by using one platform for multiple customer engagement channels.

The result? Higher lifetime value, increased word-of-mouth, and stronger retention—all without the tangle of disconnected tools.

How to Get Started with Okendo

Implementing Okendo can be seamless with the right start. Here are a few pro tips:

1. Audit your current review strategy: Are you getting the right insights and leveraging them on your PDPs?
2. Segmentation is key: Set up Klaviyo integrations to send personalized flows based on review events.
3. Test one feature at a time: Start with attribute-rich reviews, then layer in SMS requests or UGC.
4. Work with experts: Partner with a Shopify optimization team for custom integrations and automations.

Remember: it’s not just about collecting reviews—it’s about activating that experience to improve performance across your marketing funnel.

Try Okendo now and see what’s possible

Ready to Optimize Your Okendo Experience?

If you're serious about improving your store's conversion rate, increasing retention, and getting more ROI from your social proof, it's time to level up your Okendo strategy.

Contact Gapstow today for expert help integrating Okendo into your Shopify store, customizing features, and building high-performing customer experience workflows that scale.