The Reviews That Convert: Why Okendo’s Customer Profiles Drive Sales Better than Any Other Platform

As mid-market brands on Shopify scale, capturing social proof is no longer just a “nice to have.” Reviews, testimonials, and customer-generated content directly influence conversions. But not all review apps are built to drive sales. Okendo stands apart with its powerful customer profiling tools—allowing brands to get more from every star rating and piece of user feedback. Here’s why Okendo’s approach gives your brand an edge over competitors.

What Makes Okendo Different? It’s in the Profiles

Most review platforms stop at the surface: a name, a 5-star score, and a short quote. Okendo dives deep, offering rich, customizable customer profiles that help you attribute reviews to real, relatable people—filtered by traits that matter to your buyers.

For Shopify brands making $5M–$30M annually, this nuance matters. Your customers expect personalization. Okendo’s customer attributes unlock deeper segmentation and product validation, all from the social proof you already collect.

Turn Review Content Into a Conversion Engine

With Okendo, customers don’t just leave a review—they paint a picture of who they are and why your product worked for them. You can then display reviews by:

• Age group
• Skin type, body type, or lifestyle habits (based on your industry)
• Usage frequency or product results
• Location or demographic information

This additional context creates real trust. Shoppers don’t just see another 5-star review—they see a relatable person who mirrors their own needs.

The Problem with Other Review Platforms

Competitors like Yotpo or Judge.me tend to follow a more generic structure, making visual layout and customer data more limited. Key disadvantages for scaled Shopify brands include:

• Lack of personalization: Generic review tiles lack relatable context
• Lower user engagement: No incentives for reviewers to share photos or specific attributes
• Limited on-brand customization: Reviews may not align visually with your site or UX

Okendo, by contrast, gives your team full design flexibility, including image-rich showcases and interactive content. It even integrates tightly with Klaviyo and Shopify Flow, enabling you to automate personalized incentives, feedback loops, and loyalty campaigns.

Try Okendo here and see how tailored experiences increase your customers’ confidence—and your conversions.

Maximizing Revenue with Customer-Generated Content (CGC)

It’s not just about testimonials. Okendo enables brands to collect and showcase:

• Photo and video reviews
• Attribute-tagged reviews (e.g., “perfect for oily skin”)
• Product-specific Q&As
• Stories shared across email, PDPs, and remarketing platforms

This content increases consumer trust without adding production costs. Better still, Okendo’s analytics give you full visibility into:

• Top-performing CGC by product or user type
• Which customer traits drive specific purchases
• The average UGC impact on AOV and CRO metrics

That means smarter merchandising and better segmentation—without the guesswork.

Use Case: A Skincare Brand Personalizes by Skin Type

One Shopify Plus skincare brand using Okendo tagged all reviews with customer-submitted skin type attributes. They then created dynamic PDP displays so potential buyers could filter reviews by “oily,” “dry,” or “combination” skin types.

The result? An 18% increase in conversion rate on core products—just by letting users see reviews from shoppers like them. That’s the power of contextual authenticity at scale.

Customer Attributes: The Secret Sauce

Custom attributes are what truly differentiate Okendo. You won’t find this level of segmentation or data layering in most review tools. Here’s how leading brands use them:

1. Personalize PDP experiences with conditional content blocks
2. Send segmented follow-ups via Klaviyo automations (e.g., "Thanks for your oily skin tips!")
3. Build buyer personas over time from authentic UGC
4. Improve returns and satisfaction by aligning expectations through relatable reviews

Customer attributes don't just power reviews—they power your marketing across the funnel. And they’re exclusive to Okendo’s all-in-one product review and loyalty platform.

Bonus: No-Code Design and Seamless Setup

Thanks to its native Shopify integration, Okendo offers no-code installation with full design flexibility. Integrate with your existing tech stack in minutes, including:

• Klaviyo
• Gorgias
• Shopify Flow
• LoyaltyLion and Smile.io

Explore a free trial or demo of Okendo and see how easily it adapts to your branded experience.

How to Get Started with Okendo

Ready to use customer profiles to elevate your review game? Here’s a quick launch checklist for Shopify teams:

1. Install Okendo via the App Store or via this affiliate link.
2. Customize review forms to capture product-specific attributes.
3. Sync your automation platform (like Klaviyo) for smart triggers.
4. Segment and showcase product reviews based on real user traits.
5. Test and A/B optimize PDP layout changes where reviews appear most.

Pro Tips from Shopify Experts

• Use conditional logic to auto-display reviews by user tags (e.g., “beginner vs. expert”)
• Incentivize user-submitted photos or videos with loyalty points
• Analyze which review attributes correlate with low returns for smarter packaging and CX

Need Help Setting Up Okendo the Right Way?

As a Shopify merchant, you know tools are only as good as their implementation. If you want to maximize ROI on Okendo, or need help integrating it with Klaviyo or your PDP design, Gapstow is here to help.

Our team helps Shopify brands get more from review platforms by customizing display logic, flows, and design treatments that match your brand goals—and your buyer personas.

Contact Gapstow today to optimize your social proof strategy with Okendo. We’ll make sure your reviews don’t just look great—they convert.