Walmart recently decided to make some changes to their image requirements for the fashion category of their online store, setting their required aspect ratio to 3:4, or “Portrait Mode.”  

While they haven’t explicitly stated the reason for this change, one possible explanation could be the increased focused on mobile adaptability in the e-commerce world; a 3:4 aspect ratio is significantly more mobile friendly than other aspect ratios, which would make for a more user-friendly experience when shopping from your phone.

If you have any products in Walmart’s fashion category, you’ll need to replace any images that aren’t in the proper scale or aspect ratio.  If you don’t, you’ll be running the risk of your products’ images being distorted or even not being published on Walmart’s site at all.

Any products within the following categories are affected by this change:

  • Apparel (Men’s, Women’s, Children’s, Baby’s)
  • Jewelry
  • Watches
  • Shoes
  • Accessories
  • Travel/Luggage

Gapstow can help you meet these new requirements and implement any other changes needed to keep your e-commerce business in the best possible shape.  

From e-commerce consulting and analytics to website design and product photography, we offer tons of services to help you make your e-commerce business successful!  

Check out our e-commerce consulting page to see just how we can help you take your business to the next level!