Whether you’re just deciding to expand into an online marketplace or you’re expanding into multi-channel selling, Walmart.com is a great platform to establish a presence for yourself.  

Walmart is one of the largest retailers in the world and offers a huge audience for potential customers, bringing in around 110 million visitors a month. It also has many other benefits, including no monthly subscription fees, no minimum or maximum limit on SKUs, the ability to set your own prices as a seller, and a convenient shopping experience for customers.

But just how can you become a seller on the Walmart Marketplace and take advantage of all these benefits?  

Here’s a step-by-step breakdown of what you need to do.


The first - and most important - step is to qualify as a seller.  Walmart approves sellers based on a number of factors including, but not limited, to:

  • Reputation
  • Product Assortment
  • Customer service
  • Pricing
  • Fulfillment ability

The approval process can take up to two weeks.  Not everyone makes the cut, however. If you don’t, no worries!  There’s plenty of other options out there when it comes to selling your goods online.  

Our blog post on Online Marketplaces highlights some of those options as well as tips for success to help you make the best decision for you and your business.  You can check it out here!

Seller Profile Setup

After you’ve been approved to sell on Walmart’s marketplace, the next step in the process would be to complete your seller profile.  You’ll need to add your logo, contact info, shipping details, and anything else they deem necessary to complete your profile.

Financial Setup

The next two steps will get you financially set.

First, Walmart will deposit a penny into your account to test and make sure everything’s set up properly and will work fine so you can get paid from your sales.  

After that, you’ll have to set up your tax obligations to ensure customers pay proper tax at checkout.

Upload Your Products

Once all that’s done, then you finally get to upload your products!  You can edit their info all you want until you get it where you like and feel they’re ready to be sold.

Confirm & Go!

After you’ve completed all of the above, all that’s left for you to do is to give Walmart the green-light and they’ll make you live!  

As your products get sold, you’ll get the revenue deposited directly into your account, minus any referral fees.

That’s all folks!

Walmart’s marketplace is a great place to sell your products on.  If you find yourself unsure about the setup process, or want your presence established in the best possible way, then hiring an ecommerce consultant would be your best option.

Gapstow Design Company in Cleveland, Ohio can save you valuable time and energy and help your business tremendously in the long run!  

The world of ecommerce can be tricky to navigate, and we’d love to help you.

The Walmart Marketplace logo is the property of Walmart.