Fractional eCommerce Director
Strategy-first leadership without full-time overhead
Gapstow’s Fractional eCommerce Director service gives growing brands access to seasoned eCommerce leadership without the commitment of a full-time hire. We step in as your strategic lead, aligning digital performance with long-term growth goals, guiding your team, and ensuring your Shopify store performs at its peak.
This service is ideal for brands that need high-level strategy, operational clarity, and cross-functional coordination across development, CRO, SEO, email, and paid channels. In the short term, you’ll gain focus and immediate traction on your highest ROI activities. Over time, this role becomes the cornerstone for scaling sustainably, improving margins, and increasing CLTV.
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Benefits?
Brands doing $5–15M in revenue that are experiencing growth—but also growing pains—will benefit the most. If you're struggling to prioritize initiatives, align internal teams, or execute across multiple eCommerce channels, a Fractional Director provides clarity and focus.
This service is especially valuable for DTC brands that lack internal eCommerce leadership, are transitioning platforms (e.g., replatforming to Shopify Plus), or are preparing for investment or acquisition and need to professionalize operations quickly.
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Involved?
Strategy-first leadership without full-time overhead
Crafting a channel-agnostic roadmap focused on revenue, retention, and profitability across your Shopify ecosystem.
Auditing and optimizing the on-site experience, including user flow, navigation, product detail pages, and checkout to lift conversions.
Reviewing speed, UX/UI, app stack, custom features, and scalability with recommendations tailored to Shopify’s evolving capabilities.
Acting as the glue between internal teams (marketing, creative, ops, development) and external vendors or freelancers.
Evaluating and improving paid media, email marketing, SEO, and affiliate efforts to ensure they work in harmony toward shared goals.
Reviewing your existing tools and partners. Recommending better-fit apps, agencies, or custom solutions that fit your size and stage.
Leading planning sessions, forecasting revenue scenarios, and building visibility into results via easy-to-read dashboards.
Strengthening your team by installing repeatable workflows, SOPs, and training tailored to in-house staff or outsourced resources.
