The Customer Loyalty Multiplier: Unlocking Okendo’s Most Powerful Features for Shopify Brands

In today’s competitive eCommerce landscape, building customer loyalty goes beyond a good product—it requires trust, social proof, and personalization. For mid-market Shopify brands generating $5M–$30M annually, leveraging the right tools can make or break your growth trajectory. Okendo, a fast-growing customer marketing platform, offers more than just review collection. Its powerful features help brands create deep engagement, gather valuable insights, and boost conversions—all integrated seamlessly within the Shopify ecosystem.

Below, we explore the standout Okendo features every Shopify brand should be using, along with tips to maximize their value and ROI.

1. Attribute-Driven Customer Reviews: More Than Just Stars

Shopify shoppers want context—not just a star rating. Okendo’s Attribute-Based Reviews allow customers to leave feedback based on customizable product and customer attributes. That means instead of just saying “Great shirt,” a customer can include specific mentions like:

• Size Purchased: Medium
• Fit: True to size
• Usage: Workwear

This creates a richer dataset for future buyers and gives merchandisers deeper insight into product performance. Brands can configure attributes to align with their industry (e.g. skincare benefits, food taste profiles, sizing feedback) and even filter reviews by these attributes onsite—making the review section a conversion tool, not just a repository.

2. Visual UGC That Converts

Okendo’s sleek interface encourages customers to upload photos and videos with their reviews—giving your brand an ongoing pipeline of user-generated content (UGC). With today’s buyers being visually driven, a review featuring a real customer image converts 91% better than one without visual content.

Using Okendo, you can:

• Automatically request visual content in review email flows
• Display it beautifully in on-page carousels
• Push reviews with rich media to your PDPs and marketing campaigns

The platform automates moderation, so you filter out low-quality or off-brand imagery quickly. Combine this with customizable styling of your review widget, and your PDPs begin to feel like curated, trust-building landing pages that work on autopilot.

3. Seamless Klaviyo Integration for Personalized Marketing

For brands sending segmented email and SMS campaigns through Klaviyo, Okendo’s direct integration helps fuel better personalization using first-party data from reviews, surveys, and quizzes. Example use cases include:

• Launching a campaign based on review sentiment (e.g., “You loved Product A, try Product B!”)
• Creating flows triggered by review submission with discount follow-ups or loyalty point reminders
• Sending abandonment emails that include top-rated, visually reviewed products to build trust

Okendo data is natively available in Klaviyo, making it easier for marketing teams to make smarter decisions without needing engineering support.

Ready to level up your communication strategy? Explore the integration with Okendo here.

4. Post-Purchase Surveys for Zero-Party Insights

Okendo’s surveys feature, also known as “Journey Surveys,” helps you capture zero-party data—information that the customer intentionally shares with you. You can add surveys to post-purchase experiences and ask questions like:

• “How did you hear about us?”
• “What was your biggest hesitation about buying?”
• “Which feature made you choose this product?”

This intel fuels smarter paid media attribution, website optimization, and CRO improvements. Better still, it’s built directly into Okendo—no need for third-party survey tools or complex setup.

5. Loyalty & Referrals: Build Your Brand Evangelists

Okendo isn’t just about gathering content; it’s about turning customers into collaborators and advocates. With built-in Loyalty and Referrals tools, you can:

• Reward customers for leaving reviews, sharing photos, or referring friends
• Create tiered loyalty programs that encourage repeat purchases
• Gamify the customer experience with custom badges and rewards

Because all this lives within the same dashboard, your customer interactions feel cohesive—and your team avoids managing yet another SaaS tool.

Use Case Spotlight:

A consumer apparel brand generating $12M/year grew post-purchase email CTRs by 37% after enabling referral rewards in Okendo. Combining loyalty points with post-review discounts gave customers more incentive to re-engage and repeat purchases. All without leaving the Shopify + Klaviyo + Okendo ecosystem.

Pro Tips for Getting Started with Okendo

To extract the most value from Okendo, keep these best practices in mind:

1. Start with review collection and configure custom attributes relevant to your category. Don’t rely only on generic star ratings.
2. Leverage email automation and tap into Okendo’s Klaviyo integration immediately—review data is most valuable when acted on quickly.
3. Use visual UGC everywhere—on product pages, landing pages, even ads. Okendo makes it easy to curate and reuse content across channels.
4. Schedule surveys quarterly to pull in fresh insights on why customers convert (or don’t). Tie qualitative data to conversion opportunities.
5. Incentivize the right behavior. Use loyalty programs to reward actions that grow your brand—not just purchases, but advocacy.

Need help implementing? Start your setup with Okendo here.

Final Thoughts: Turn Customers Into Growth Engines

Okendo brings your customer voice to the forefront—transforming every product page, campaign, and loyalty initiative into a trust-building engine. For Shopify brands pushing toward their next growth milestone, it’s a non-negotiable part of the modern eComm stack.

With visual reviews, attribute filters, actionable feedback, and built-in loyalty tools, Okendo helps mid-market brands convert better, market smarter, and retain longer.

Want to integrate Okendo without the headache?
Contact the Shopify experts at Gapstow to handle your Okendo implementation, optimization, or integration with Klaviyo and more.